Rolex To Increase Production Capacity With New Bulle Facility In Switzerland

Rolex, the iconic Geneva watch brand, is all set to expand its horizons. The brand currently produces around one million watches yearly, more than the combined output of both Patek Philippe and Audemars Piguet.

Despite this high production, it's not able to fulfill the demand, leading to a long waiting list for most of the models. To meet growing demand, Rolex is planning to open a new manufacturing facility in Bulle, Switzerland, by 2029. 

Why Did Rolex Choose Bulle, Switzerland, As Its New Location?

Rolex announced the news about opening a new facility in Bulle in 2022. While this decision was not sudden, Rolex has been aiming to open a new facility for some time now due to the strategic advantage Bulle offers. 

Switzerland, located in central Europe, is known for its network of transportations. Bulle's location in Switzerland will lead to easy transportation and distribution to Europe, which will help optimize the supply chain. By choosing Bulle, Rolex is aiming to:

Maintain Lead Position In Luxury Market

Rolex aims to expand its production capacity through this new facility, maintaining its leading position in the luxury watch market. 

Create 2000 Job Opportunities

The new facility, located in the canton of Fribourg, is expected to create more than 2,000 jobs, marking Rolex's fifth factory.

Focus On Community Growth 

Opening a facility in Bulle helps Rolex increase its local economy and build a hub for future generations, focusing on community growth. 

Dedication To Innovation

By choosing Bulle, Rolex is showing dedication to innovation and community growth, making sure it stays a leader in the watchmaking industry. 

Details Of The New Factory In Bulle

Though the new Bulle facility is announced to open in 2029, Rolex has already outlined its plans. Let's dive into the details of this awaiting facility. 

Bulle has a population of 27,000 people as of 2023. Having efficient transportation across Europe and access to advanced technology, it provides an ideal setting for Rolex to expand its production capacity. This new facility, which is scheduled to be open in 2029, will have five buildings, including the central building, and will spread over 100,000 square meters of land. 

As for the job opportunities, Rolex will create jobs for more than 2000 employees through this new facility to help the local economy. Moreover, Rolex's commitment to achieving the highest level of BREEAM (Building Research Establishment Environmental Assessment Method) certification shows that they're committed to sustainability in Bulle. 

This makes Bulle not just a smart place for Rolex to grow but also showcases its commitment to environmentally friendly industrial practices.

Conclusion

Rolex's new factory in Bulle, Switzerland, is indeed a big step toward meeting the demand of the consumers and staying at the forefront of the watchmaking industry. 

With plans for sustainability and community development, Rolex shows its dedication to progress. This new facility improves watchmaking and develops the local economy, promising a better future for everyone involved.

Like Rolex's commitment to quality, Maison Des Montres is committed to helping you maintain the quality of your watches. Explore their range of watch care kits to preserve the quality of your watches at an affordable price.  

FAQ

What will be the size and capacity of Rolex's new factory in Bulle?

Rolex's new factory in Bulle will be built on 100,000 square meters of land and consist of five buildings, including the central building. As per the company's planned outline, it will create jobs for more than 2000 employees. 

Why did Rolex choose Bulle as its new location?

The main reason behind Rolex choosing Bulle was to increase the watch production capacity while improving local economic growth. This will create a better hub for the future generations to come in Bulle, Switzerland.

How will the expansion in Bulle impact Rolex's existing production facilities?

Rolex's Bulle facility aims to increase the watch production annually, which is currently at one million. This will help in fulfilling the demand, reducing the waiting list, and establishing themselves as a leader in the watch industry. 

What is the main environmental certification goal Rolex is trying to achieve in Bulle?

Through Rolex's Bulle facility, Rolex is working towards securing the highest level of BREEAM (Building Research Establishment Environmental Assessment Method) certification, making it the first industrial building in Switzerland to receive the certification. 

Is Rolex opening any temporary factories to address the demand issue?

Rolex is planning to open temporary factories in Romont and    Villaz-Saint-Pierre by the beginning of 2025. It will employ 250-300 people who will later on get trained and work in Bulle from 2029.