Investing in Luxury Watches - What You Should Know

  • by Maison Montres
Investing in Luxury Watches - What You Should Know


The skyrocketing watch market is a testament to high-end watches' longstanding status symbol.

But is investing in a timepiece worth it? A luxury watch's value can increase drastically over time, making them a fantastic investment opportunity. Whether you're thinking about purchasing a Cartier watch or adding to your Hublot watches collection, here's what to expect when you buy a designer watch from a high-end brand.

Why Are Luxury Watches a Good Investment?

Luxury watches for men and women are a better investment compared to mass-produced watches. For example, Rolex and Patek Philippe watches will at best retain their value, while some increase in value over time. On the other hand, lower-end watches won’t retain any resale value over time.

Luxury watches may be a splurge upfront, but they are built with quality materials and designed to last for generations.

Which Brands Have the Highest Resale Value?

How do you know which brand to choose if you invest in an expensive watch? Patek Philippe is known to be the most expensive watch brand, but that doesn't mean other brands are a bad investment.

Some luxury watch brands to look out for are known as the “Big 4,” including Rolex, Patek, Richard Mille, and Audemars Piguet. Timepieces by these high-end brands have seen an exponential market value increase over time.

How Can I Make a Profit Investing in a Luxury Timepiece?

It's all about finding rare pieces. Scarcity always creates value. The demand for specific watches exceeds the rate of production. It can take hundreds of hours to make a single wristwatch. Some brands have a years-long waiting list if you try and buy direct. Buyers who want the timepiece sooner will pay a premium to have it sooner. The more in-demand your watch is at the time of sale, the more you can make.

The market for designer watches is no different than any other market. The rarer your item, the more sought-after it's going to be. 

Maintain the Value of Your Timepiece With Maison Des Montes

You can purchase a fancy watch to keep for life or sell for a future profit. Regardless, you'll need to take steps to maintain the value and protect your investment.

Clean Regularly

Cleaning your timepiece maintains its value and prolongs its lifespan. Regular cleaning with the Maison Des Montes cleaning kit will help keep dirt, debris, dust, body oils, and salt away from the precious metals to prevent erosion.

The cleaning kit is safe for you on all metal timepieces.

Keep the accessories

Pre-owned designer watches are usually priced according to the brand, condition, and paperwork. 

Another way to preserve the value of your watch is to hold onto the paperwork and accessories. For example, used Rolexes could yield a considerable profit, but buyers will be more hesitant to purchase without proper documentation.

Service regularly

Servicing your luxury watch eliminates so many problems. However, damage can happen with general wear & tear, so it's essential to service your timepieces every couple of years.

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